Wigz

Wigz (previously Azzerad) is a creative studio that partners with athletes, artists and independent creators to create unique brands and branding solutions. Their clients range from professional basketball players like Russel Westbrook, to wildly popular singers like Lady Gaga.

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Their philosophy is very similar to ours, they value experimentation and, consequently, unique solutions. This was the stepping stone that piqued our curiosity and pushed us to collaborate with Wigz.

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From the get-go, we knew that there would be plenty of opportunities for motion graphics, so our motion team was involved in the development process from the early stages of the project. Additionally, it was a great help that we had our own web developer on the project, so we could implement our ideas easily.

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A combination of bold and regular variations of a sans, along with a serif font, provided a clear distinction between elements. This allowed us to explore new ideas when it came to presentation of information.

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The end result is a stunning website that's fit for the modern age. It has a clearly defined structure, smart design, and captivating motion graphics that invite you to mess around with the website for extended periods of time.