Trawelt

Trawelt is a consulting company that specializes in the travel and hospitality sector, with deep ties to Salesforce technologies and clients within that ecosystem. After four years in operation, they approached us with the goal of refreshing their brand, seeking a new identity that would not only modernize their image but also help them stand out in a competitive and often visually homogeneous industry.

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Our solution was to design a brand direction rooted in the universal visual language of travel. We drew inspiration from the signage systems, ticket stubs, geographic maps, and printed materials that define how we experience movement across the world. These design cues informed a unique, flexible, and scalable visual identity system that could live comfortably across both digital and physical environments.

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Beyond creating the core brand assets, we demonstrated the system’s adaptability through a wide range of applications: from business cards and branded merchandise to CV templates and social media posts. Each asset was crafted to reflect a high level of consistency and purpose, without losing the dynamic and exploratory spirit of travel.

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The centerpiece of the brand rollout was Trawelt’s new website, a platform designed to bring the full identity to life. With a layout that mirrors the clarity and navigational flow of travel interfaces, the site communicates the company’s offering in a way that is both intuitive and immersive. The design balances aesthetics and function, giving Trawelt the strong digital presence their growing reputation demands.