Slush

Slush is a next-generation digital wallet built on Sui, designed to make Web3 feel as intuitive and accessible as Web2. As part of our long-term collaboration with Sui, we were brought on to define the brand identity, visual direction, and website experience for the product.

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The core challenge was to create an identity that feels lively and approachable, while remaining clear, trustworthy, and easy to navigate. Since Slush often serves as a user’s first touchpoint with Web3, the brand and website needed to do more than look distinctive. They had to educate, guide, and reassure through every interaction.

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We developed a flexible visual system supported by custom illustrations, motion graphics, and modular design elements. These components work together to create a smooth onboarding journey, using motion and illustration to explain concepts, add personality, and keep the experience engaging without overwhelming the interface.

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While the website itself was built as a scalable product platform, our role focused on shaping its structure, interaction patterns, and overall visual language. The result is a website experience that feels energetic yet controlled, balancing clarity and character to support Slush as it grows within the Web3 ecosystem.