Asics

For Paris Fashion Week, we partnered with ASICS SportStyle to design the visual identity, creative direction, and motion design for their Fête de la Musique celebration and pop-up experience at 3537 in Paris.

‍

The concept celebrated the intersection of movement, rhythm, and community. It brought together the energy of sport and the spontaneity of music. Our visual direction extended this idea across digital and spatial touchpoints, from event graphics and digital displays to motion assets used throughout the space.

‍

The motion design built on ASICS’ brand language, amplifying it with rhythmic, music-inspired transitions and dynamic typographic compositions. Each motion element was crafted to echo the tempo of the event, they were vibrant, fluid, and in sync with the city’s creative pulse.