2.0 Concepts

2.0 Concepts is a large provider of digital signage and audio solutions, creating immersive environments across retail, corporate, and public spaces. Our task was to redesign their brand identity to better reflect their modern, forward-thinking approach while ensuring it remained practical across a wide range of real-world applications.

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From the beginning, our focus was on creating a visual identity that was simple, recognizable, and adaptable. Every design decision was made with physical and digital implementation in mind, from large-scale signage and building exteriors to vehicle graphics and online implementations.

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The new identity is defined by a vibrant color gradient paired with a minimal set of graphical elements. At its core lies a flexible system built around lines of varying thicknesses and scales, created as a visual metaphor for connectivity, flow, and the dynamic nature of 2.0 Concepts’ work.

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We also created a new logo that evolves the spirit of the original mark while refining it to modern standards. The result is a brand system that feels contemporary yet familiar — bold in its simplicity, cohesive in its execution, and instantly recognizable across all mediums.

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The redesigned identity positions 2.0 Concepts for the next stage of their growth, bridging technical precision with creative clarity.